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Eating Fresh is a publishing and information services company and
consulting firm that connects home cooks, professional chefs, restaurateurs,
food enthusiasts, and consumers to taste, health, and community
benefits of locally grown and raised foods. Through regional cookbooks
featuring today's most exciting chefs, online information, newsletters,
events, and customized information products, Eating Fresh takes
the rising interest in organic agriculture to its next important
step: An emphasis on local agriculture and small, independent farmers.
By connecting consumers with local growers, pasture-based farmers,
retailers, and chefs, Eating Fresh builds local food systems and
provides a framework for transforming the way we eat, shop, cook,
and relate to food.
Meet the Women of
Eating Fresh Publications . . .
Fran McManus
As partner and cofounder of Eating Fresh Publications, Fran McManus
brings 20 years’ experience in natural foods marketing and
the development of new strategies to connect home cooks, food professionals,
and consumers with foods that are locally grown and raised. Fran
served as marketing representative at the largest and oldest natural
foods store in Princeton, New Jersey. There she spearheaded a number
of consumer education and outreach programs on subjects ranging
from organic agriculture to bovine growth hormone, to genetic diversity
in food crops, to organic gardening. She’s coeditor of Cooking
Fresh from the Bay Area and Cooking Fresh from the Mid-Atlantic
and editor of Eating Fresh from the Organic Garden State. Fran was awarded a 2007 Sustainable Princeton Leadership Award for work the company does in the Princeton area to help build markets for locally grown foods. She also serves as an Advisory Board member for the new consumer division for the Pennsylvania Assocation for Sustainable Agriculture. And she
is heard frequently on radio programs and appears at events to discuss
the impact of local agriculture on communities and the benefits
of supporting small-scale local growers.
Wendy Rickard
With more than 20 years’ experience in marketing, publishing,
and communications, Wendy Rickard has spent her career on the leading
edge of developments in information technology and higher education,
Internet technology development, holistic health, and, more recently,
small-scale, organic, and sustainable agriculture. As principal
of the Rickard Group, Inc., Wendy has developed successful marketing
and publishing strategies for a wide range of nonprofits, associations,
and educational organizations invested in promoting new technologies
and innovative approaches to new learning environments. She was
recognized in 1994 by Business Week magazine as a “pioneer
on the digital frontier” and has been a frequent contributor
to publications devoted to Internet technology and higher education.
As partner and cofounder of Eating Fresh Publications, Wendy serves
as coeditor of the Cooking Fresh cookbook series. At the 2002 Eco-Farm
Conference in Pacific Grove, California, she presented a paper on
connecting consumers to local foods. She is on the Advisory Board of FoodRoutes Network as well as on the Advisory Board of the new consumer division of the Pennsylvania Association for Sustainable Agriculture. She’s given radio
interviews with Eating Fresh partner Fran McManus.
Both Fran McManus and Wendy Rickard were featured in Health
magazine (May 2001) as two of America’s most influential
women in nutrition. They’ve been recognized in their home
state of New Jersey for the work they do as part of Eating Fresh
Publications’ Living Local Initiative, a program aimed at
developing a business-to-business buy-local food program. And they’re
frequently called upon by local media to comment on issues related
to food and agriculture.
For more information or to arrange an interview, call 609-466-1700
or send e-mail to requests@eatingfresh.com.
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