Eating Fresh Publications

FOR IMMEDIATE RELEASE
Contact: Wendy Rickard
609-466-1700 • rickard@eatingfresh.comrickard@eatingfresh.com

THE WESTON A. PRICE FOUNDATION JOINS GRAZEFEST® CAMPAIGN AS SPONSOR

The first national campaign in support of pasture-raised and grass-fed foods widens its reach.

July 5, 2006; Bala Cynwyd, Pennsylvania… Eating Fresh Publications is pleased to announce the participation of the Weston A. Price Foundation (WPF) as a national sponsor of GRAZEFEST®: A National Campaign to Raise Awareness of Grass-Fed and Pasture-Raised Foods from America’s Small Farms.

Conceived by Eating Fresh Publications and launched in September 2004, GRAZEFEST® connects consumers with grass-fed and pasture-raised foods through events organized by farmers markets, nonprofit organizations, and community groups throughout the country. The events offer opportunities for consumers, home cooks, and professional chefs to experience meats and dairy products from animals raised on pasture and to learn more about the health, environmental, wildlife, and animal- and human-welfare benefits of pasture-based farming.

“We are delighted to align our mission with that of the Weston A. Price Foundation, which has long advocated for better health through sensible food choices,” said Wendy Rickard of Eating Fresh Publications. “The organization has a loyal following and a distinguished track record of providing clear and coherent information about nutrient-rich diets. Their participation in GRAZEFEST® will help us bring the message to many more consumers who are interested in improving their health through better farming and ranching practices.”

“The Weston A. Price Foundation is thrilled to support the very important work of GRAZEFEST,” said WPF executive director Bill Sanda. “We are equally delighted to align with other GRAZEFEST sponsors, believing that like-minded organizations enhance their effectiveness through such collaborations. Our mission is to ensure that effective information about nutrition be spread as far and as wide as possible. This collaboration will support that objective.”

The Weston A. Price Foundation is a nonprofit food and nutrition organization dedicated to restoring nutrient-dense foods to our diet through education, research, and activism. The organization supports accurate nutrition education, organic and biodynamic farming, pasture feeding of livestock, community-supported farms, honest and informative labeling, prepared parenting, and nurturing therapies. WPF stands united in the belief that modern technology should be harnessed as a servant to the wise and nurturing traditions of our ancestors and that science and knowledge can validate those traditions. They publish a quarterly journal, Wise Traditions in Food, Farming, and the Healing Arts.

The Weston A. Price Foundation joins Eating Fresh; GRACE (the Global Resource Action Center for the Environment), developers of the Meatrix, The Meatrix II, and the Sustainable Table Project; and the EatWell Guides as sponsors of GRAZEFEST®. For more information about the Weston A. Price Foundation, see www.westonaprice.org.

GRAZEFEST® events are held primarily from March through November at farmers markets and other venues throughout the country. For a complete list of events, see the Eating Fresh Web site at www.eatingfresh.com.

GRAZEFEST® is a registered trademark of Eating Fresh Publications, whose mission is to connect consumers with small-scale, local, and sustainably raised farm products through cookbooks, information products, events, and online information. Eating Fresh is the publisher of Cooking Fresh from the Bay Area, Cooking Fresh from the Mid-Atlantic, The Grassfed Gourmet Cookbook, and the Great News about Grass, a 12-page, consumer-targeted pamphlet that outlines the multiple benefits of pasture-raised foods.

For more information, contact Eating Fresh at 609-466-1700 or send e-mail to Wendy Rickard at rickard@eatingfresh.com.